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Institutional Racism exists in popular culture. Whether it is the music industry, TV and Movie industry or the marketing companies, it's present. Pop culture presents an inaccurate representation of African Americans and black culture which then in turn affects the minds who see/hear these messages every day. In an age where technology runs almost everyone's lives in America, the messages or images that are produced and have appeal need to be articulate. Unfortunately, what is often produced, publicized and glorified are negative stereotypes of African Americans and the Black Culture. Messages and images of violence, poverty, gangster life, misogynist views and drug/alcohol are things that as a society we have taken to be a "normal" representation of black culture and often mimicked. However, that is highly stereotypical and racist. Not every black person grew up in the ghetto, or has some connection with the thug life, and not all are involved with drugs/alcohol. At the same time just because a black individual in a TV show is wearing hip-hop clothing, for example, does not necessarily mean that the producers meant to use a racial stereotype. It becomes racist when it is exaggerated or appeals to the belief that all black individuals wear hip-hop clothing. The racism is situational, regardless racial stereotyping has become the "favorite" form of racism in pop culture.